The Team has been backed by multiple agencies and private investors that have allowed us to take an idea to a viable concept in a little under one year. These backers have brought more than just financial assistance; they have brought years of experience for the Team to draw upon, as well as opening doors with potential customers and collaborators. 

The Team is currently seeking further investment to take the concept forward to a viable product and service offering in the coming year and has been successfully in obtaining a Development of Prototype grant under the SMART award program run by Innovate UK.


ESA works with SMEs across Europe to transfer its space technologies into everyday terrestrial uses.

By partnering with the ESA, RealTag has brought space technology down to earth in the battle against counterfeiting.

RealTag is delighted to partner with the WMG to develop the tag that is unique, practically impossible and readable by a standard Android and IoS smart phone.

Working with WMG, RealTag has developing a tag methodology that is both innovative and practically impossible to copy.

Taking a new idea to market is a challenge. Innovate UK funds, supports and connects innovative SMEs through a mix of people and programmes to accelerate sustainable economic growth.

Innovate UK has backed RealTag’s ground breaking technology with substantial ongoing investment.

OUR Non Executives

The team are backed by a wealth of talent and experience that make up the RealTag Board.


David McGee


David took the idea of authentication using a smartphone from his MBA thesis and brought together the team that have gone on to prove the concept.

Prior to his MBA, David enjoyed an award winning career as a journalist before going on to use his communications expertise with the British military and Nato in Afghanistan.

Ian Balchin

Non Exec Chair

Ian is highly experienced in the commercialisation of advanced technology companies, especially in advance materials and energy.

Ian commented, "RealTag has massive growth potential to protect the end users, brands and governments from inferior and dangerous counterfeit products and revenue loss."

Kevin Parslow

Non Exec Director

Kevin has worked at board level, latterly as CEO and Chairman, specialising in helping SMEs grow both organically and through external investment.

Following the successful sale of one business to Motorola, Kevin stayed within Motorola in a number of roles at VP level, managing businesses with turnovers in excess of £250M per year.