The human cost of counterfeiting can be measured by the tragic loss of life caused by the use of fake medicines. It was with this in mind that RealTag was founded in early 2014 by David McGee. As part of his MBA David investigated the economic and human costs of counterfeiting and as a result he was determined to develop a solution.
David passionately believed that people should be personally empowered to check if a product is genuine. He believed the smart phone should be the tool for that empowerment.